Oreo & Betty Crocker Are Joining Forces On a New Baking Line
Following a string of recent cookie releases, Oreo is now entering the baking aisle with some exciting new sweet treats. This week, Betty Crocker announced the launch of a new Oreo baking line, complete with baking mixes and frosting.
The mixes will be available in four different options, including Oreo Brownie, Chocolate Cake, Lava Cake, and White Cake. All of these will include real Oreo pieces. For even more Oreo goodness, the new whipped frosting comes in the flavor of the cookie's beloved creme filling.
"That rich and creamy filling, the classic chocolate wafer crunch—our Oreo baking mixes will give you everything you've always loved about Oreo Cookies, right inside your favorite Betty brownie and cake mixes," Betty Crocker wrote in a statement on the company's website.
The new baking items will be shipped to retailers nationwide on Jan. 22. Shoppers can score the mixes for $4.22 and the frosting for $2.98.
Food-focused Instagram account @snackolator shared the news of this dessert partnership earlier this week, generating excitement in the comments section. "It may not be good for you, but it's good for your soul," one Instagrammer wrote. "That white cake mix is genius," another one added.
This isn't the first time Oreo has collaborated with a major baking brand. In 2021, the Mondelez-owned cookie brand partnered with Pillsbury to debut a Funfetti-Oreo baking line. The product selection includes two different cake mixes, one brownie mix, a buttermilk pancake and waffle mix, and a vanilla-flavored Funfetti frosting featuring Oreo cookie pieces.
In addition to the Betty Crocker baking line, Oreo kicked off 2024 with the launch of three new cookie flavors. On Jan. 3, the brand rolled out Gluten-Free Golden Oreos, Oreo Peanut Butter Cakesters, and Black & White Cookie Oreos.
The Gluten-Free Golden Oreos and Oreo Peanut Butter Cakesters are permanent additions to the brand's product portfolio, while the Black & White Cookie Oreos will only be available for a limited time while supplies last. That means you'll want to grab them soon!
Correction: Jan. 11, 2024
An earlier version of this article stated that the baking mixes began shipping on Jan. 1, while the frosting will be shipped on Jan. 22. All Betty Crocker Oreo baking mixes and frosting will be shipped to retailers on Jan. 22
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