Subway's Footlong Pass Sold Out In Hours

At a time when food prices continue to climb, several restaurant chains have been rolling out deals to alleviate some of the financial pressure on consumers' wallets—Subway included.

On Aug. 24, the sandwich giant launched its $15 Footlong Pass, a subscription that allows Subway MyWay Rewards members to get 50% off a footlong sandwich every day in September when ordered on the chain's mobile app or website with daily digital codes. The kicker? Only 10,000 passes were available for purchase.

While the deal—which went live at 8 a.m. yesterday—was initially intended to be available until Aug. 26 at 7:59 a.m. Eastern Time, the passes sold out in only six hours, according to Axios.

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Although prices vary by location and toppings, Subway's sandwiches typically range from $6 to $12, making this monthlong promotion particularly appealing to customers who frequent the chain.

The unveiling of the Footlong Pass comes less than two months after Subway overhauled its menu with the introduction of its Subway Series menu as part of its ongoing Eat Fresh, Refresh campaign. The lineup, which Subway calls its "most significant menu update in its nearly 60-year history," features 12 new signature sandwiches, which are grouped under four categories: Cheesesteaks, Italianos, Chicken, and Clubs.

Subway's Footlong Pass isn't the only fast-food subscription service to come out this year. In April, Panera revamped its $8.99-per-month coffee subscription program with the debut of its "Ultimate Sip Club." The $10.99 subscription grants customers access to all 27 of the chain's self-serve beverage offerings.

Additionally, after a successful test at several of its Arizona locations last September, Taco Bell kicked off 2022 by releasing its first-ever "Taco Lover's Pass," which let customers redeem one of seven signature tacos every day for 30 consecutive days.