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M&M's New Fruity Flavor Has Shoppers Racing to Stores: 'I'm Loving These'

“It will capture your heart and your tastebuds,” the company says.

New Year's is officially behind us and you know what that means—Valentine's Day is fast approaching. In the spirit of this very romantic holiday, M&M's is releasing a limited-edition flavor that will make that special someone feel very loved: Strawberries and Creme, in appropriately pretty red and pink colors.

"Available for a limited time online and at national retailers, this flavor is a delightful take on a traditional chocolate covered strawberry, with the scrumptious taste of strawberries and crème-flavored white chocolate covered in festive shades of pink candy shells," the company says in a press release.

M&Ms Strawberries and Creme, Valentine's Day box
Courtesy of M&M's

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That's not all—Mars, M&M's parent company, is also offering M&M'S Valentine's Day Peanut Butter Mega Tubes for those who love a salty-sweet Valentine's Day hit. "To show your Valentine or Galentine you are nuts about them, this treat brings together the creamy, comforting indulgence of M&M'S Peanut Butter Mega in festive Valentine's Day packaging for the ultimate sweet-and-salty delight," the company says.

What if cake decorations are more your jam? The company is also offering M&M'S Three-Tier Cake Display. "Creating a festive centerpiece for your Galentine's celebrations is a piece of cake with M&M'S Three-Tier Cake Display. This three-tier showstopper is a centerpiece and a serving bowl all in one," according to the press release. These new items "are sure to capture hearts, and tastebuds, this season."

For those who want to make their Valentine's Day even more special, you have until February 7 to order a personalized bundle from MMS.com. "The Mars 2025 Valentine's Day Bundle includes the limited-edition Strawberries & Creme M&M'S Valentine's Day flavor, M&M'S Minis in festive packaging, LIFESAVER Wild Berry Gummies X'S & O'S and SKITTLES in heart-shaped boxes. Who needs flowers?"

Valentine's Strawberry & Cream
Courtesy of CVS

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Fans of the iconic candies are already raving about the chocolate online, with one CVS customer saying "These taste so dang yummy! Definitely taste the strawberries and creams. Super cute packaging too! I prefer these over regular m&ms actually!"

Another happy customer said the packaging is a big draw. "I'm loving these white chocolate strawberries & cream M&M's. They don't replace my favorite M&M flavors, but they are great if you are looking for a change or unique flavor experience. The pretty pink package draws you in and the texture and flavor keeps you wanting more. It tastes just like fresh strawberries and cream. M&Ms are always a great value and fun experience," the fan commented.

"When you open the bag you get immediately hit with a bright strawberry scent. It reminds me of Strawberry Shortcake dolls from my childhood. The taste isn't super strawberry flavored which is nice. Still get the chocolate flavor first and a hint of strawberry," said another.

Remember to get your orders in before February 7 if you want to have personalized candy in time for Valentine's Day! And if you enjoyed this article, don't miss M&M's Just Launched a New Spin On a Fan-Favorite Easter Flavor.

Ferozan Mast
Ferozan Mast is a science, health and wellness writer with a passion for making science and research-backed information accessible to a general audience. Read more about Ferozan
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